Data Processing

This page explains how DDMA dba M8T (“M8T”) handles the data of the businesses it runs marketing for (“clients”). It summarises how the service works; the written agreement with each client governs, and prevails where the two differ. What this website itself collects is in the Privacy Policy.

What we work with

• The accounts a client connects, such as Google Analytics, Search Console, Google Ads, the App Store, Google Play, Facebook, Instagram, LinkedIn, X and the client's CRM. We read what we need to report and to do the work, and write only what the work needs, such as a post, a reply or a campaign.
• The client's leads and contacts, for example from lead forms, so each lead appears with its source and can be sent to the client's CRM. Emails and text messages go only to people who agreed to hear from the client.
• What the client tells us about the business, its brand and its goals.

How the work is done

• AI agents draft posts, articles, replies, emails and campaign proposals. The AI models that write the drafts are provided by Anthropic (Claude) and receive only what a draft needs.
• A person on our marketing team checks every post, article, reply and email before it goes out.
• Ad spend is never raised without the approval of the client's owner, and the client can ask us to pause everything at any time.
• The client sees every post, lead, ranking, ad dollar and report in its own dashboard.

Commitments

• A client's data is used only to provide the service to that client. We never sell it and never use one client's data for another client's marketing.
• Access tokens of connected accounts are stored encrypted. Only the people and services that need a client's data can reach it.
• A client can export its data from the dashboard, disconnect any account at any time, and close its account, after which its data is deleted as its agreement sets out.
• If we learn of a breach that affects a client's data, we tell the client without undue delay.

Who else receives client data

Only the services the work needs, each for its own part:

• the companies that host the M8T service and its databases;
• Anthropic, for the AI drafts;
• the email and text-message providers that send the client's messages;
• the platforms the client connects (Google, Apple, Meta, LinkedIn, X, its CRM), which receive what is published or sent there on the client's behalf.

Contact

Questions about how we handle client data: info@m8t.ai.